Ahead of its time, eShirt was a Bluetooth-enabled, wearable device that provided laboratory-quality monitoring of key vitals signs including EKG, heart rate, respiratory effort, oxygen saturation, and activity levels to address emerging health issues such as a growing desire of older adults to age in place and the need to reduce hospitalization rates in the face of large-scale chronic disease.
As Director of Marketing in a pre-COVID world that had not yet embraced telehealth—and an insurance industry not yet willing to pay for it—I took a storytelling approach featuring real patients to prove the case for remote physiological monitoring. I cultivated thought-leaders in healthcare practice and reimbursement, and developed the product’s brand identity, messaging, and multi-channel marketing materials to help secure funding for a broader market launch.
